Happy Halloween, everyone. I saw this small ad from an October 1918 edition of the Brooklyn Daily Eagle and thought I would share. I found it curious that it does not give a store name or address, saying only “Subway floor, East Building.” Perhaps the Brooklyn subways were still so rare that readers would have known what that meant? I don’t know. They are plugging their wares to be used for Halloween parties in honor of soldiers on leave from their training camps. The war was grinding to its conclusion by late October 1918, and would end less than two weeks later. The ad is fascinating because it shows us in real time that many doughboys were still stateside when the war’s end came. As for Halloween itself, other editions of the Daily Eagle inform us that there was a big party at Camp Dix on Halloween night. I’m sure camps across the country had their own as well.
Enjoy the day.